MUSIC AND DEALS (MAD) FEST
In what has been described as the first-of-its-kind live music event in Nigeria, two of the biggest names in the online retail and entertainment sector are collaborating to pull-off a trend setting festival for shoppers and music buffs.
Tagged MAD (Music and Deals) Festival, the carnival-like event is currently being promoted by entertainment media giant, Trace Naija Television and online retailer, Jumia on its Black Friday platform.
Flaunted as the biggest explosive combination of Nigerian music and Black Friday excitement for shoppers and music buffs, the Trace/Jumia MAD Festival holds on November 18, at the King’s College Ground, Victoria Island, Lagos. Though the show is free, attendees may only be admitted if they register.
Some of the performers on the bill for the event include Falz, Simi, 9ice, Mayorkun, Niniola, Lil Kesh, Sound Sultan, Skales, Pencil, DJ Xlusive, Wande Coal, DJ Consequence and Nedu. They are expected to showcase their best in thrilling customers, while there are incredible app flash sales and lots of giveaways.
The management of Trace Naija projects a growth in the affiliation between the two companies that will lead to the creation of an annual event to celebrate Black Friday and build stronger brand affinity. The expectation is that the MAD Festival will influence the future of online trade in Nigeria.